Nobody starts a business to run one.

You started it for the thing it makes, or grows, or fixes for people. The running of it came along for the ride: the books, the invoicing, the follow-up nobody owns. Left alone, that machinery is what stops the thing you started. The usual fix is five specialists and a stack of software, and hoping it adds up. Flow is a business consulting firm and concierge in Walla Walla. You make one call, and we take the machine from there.

Your systems, your software and your brand, in the same hands.

They work better when the same people handle them, and you stop explaining your business to every new vendor.

Find the slow parts. Fix them.

We trace how work really moves through your business, then cut the steps that stopped pulling their weight. For a distributed 35-person team, we built the systems that passed a federal cybersecurity audit. For our own coworking space, we grew membership from five to sixty-four.

Software and AI built around how you already work.

A sculpture studio ran its production on clipboards. Knowing what was in progress meant walking the floor and reading each one. We built them a shop-floor system with a kiosk at every stage, in English and Spanish, that shows every piece and whether it's on site or out the door. AI goes in the same way, inside the workflow and doing real work.

From a school musical to an eight-state telecom.

Terri's degree is in fine arts from Washington State, painting and design with a minor in English, and her work still runs on both. She designs the piece and writes the words that go with it. She has done that at every size, from the poster and program for a Walla Walla Public Schools musical, which won best program design among Washington high schools, to the full identity for Basel Cellars, labels on Walla Walla wine shelves, and the marketing for a telecom serving eight western states. Nick handles reach. He talked 64,000 software users through the day their whole coding standard changed.

Are your systems serving you, rather than you serving your systems?

Questions people ask before they call.

How do I get started?

Reach out and we'll start with a conversation about where your business is and what would help most.

What services do you provide?

Business formation, business planning and finance, workflow and systems, software and applied AI, and brand and communications, including campaign and civic work.

Who will I be talking to?

One of the three partners. Email or call, whichever is easier.

Do we have to commit to something ongoing?

No. Flow takes single projects and ongoing work, and you pick.

Who is Flow?

Flow is a business consulting firm in Walla Walla, Washington, run by partners Terri Croghan, Nick Croghan, and Steve Gregory. Terri and Nick are mother and son, and they started the firm in 2016. Terri's brand and communications work goes back more than thirty years. Think of us as your business concierge.

What does a business concierge do, and how is it different from a regular consultant?

A regular consultant advises on one slice and hands you a report. A concierge gets it done. You talk to us, and we handle the work ourselves or with the accountant, bookkeeper or vendor who should.

Does Flow handle both starting a business and running it day to day?

Yes, both. Flow can form the company (entity, filings, licenses) and stay on for the ongoing work: planning and finance, workflows, software, and brand and communications. You're not handed off to the next vendor once the doors open.

What does working with Flow cost?

It depends on the work, so the first step is a conversation about where you are and whether we can help.

Do you work on political campaigns?

Yes. For candidates in local races we've built the message and the research under it, read the primary results to find where the votes are, written the print pieces, and stood up the website, the email and the finance compliance. Every claim gets a source before it goes to print.

Do you only work with Walla Walla businesses?

Walla Walla is home, and it's where most of our clients are. Flow works in person when that helps and remotely when it's easier, so where you sit isn't a dealbreaker. If you're nearby, the coffee's on us.

What's eating your week?

Thanks! We’ll follow up soon.
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